MedicExpert
A medical app
UX Case Study
Chikazo Ojiako
Project Overview
Some people need the services of professional medical experts in different fields everyday but don’t know who to call. They want medical advice from the comfort of their homes as people don’t always have the time to visit a hospital or their personal physicians. Sometimes they might just have a simple question or worry that could be answered instantly. So with the help of this app people are brought closer to their medical expert of choice.
HOW I SOLVED THE PROBLEM
I employed the design thinking method to tackle the problem. This process involves the following steps below:
1. Empathise
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
Competitive Analysis
My goal here was to gain comprehensive insights and explore every detail of our users and competitors, where I had to understand what was obtainable in the industry through studying competitor apps. Using the SWOT Analysis I identified potential opportunities for the MedicExpert app and also made an effort to understand their distinctive value propositions, overall business strategies, and functionalities.
User Surveys
After a successful analysis of two competitors, what I did next was to gather invaluable insights from potential users. The most effective approach to truly comprehend users’ needs is by engaging them directly, which is what I did.
User Interviews
I wanted to find out more about the daily habits of potential users as well as how experts could bring value to their everyday lives. Through one of my interviews, I learned that users want to be able to access an expert who is available when they need them.
Interview Summary
Participant Demographics: Between 25 and 45.
Participant Professions: Their professions consists of a medical doctor, an IT researcher and a teacher.
Research Question Goals:
- To find existing pain points that the user has while using similar Medical expert apps in the market.
- To understand better what problem/task the user would like to solve/complete using the Medical expert app.
- To better Understand user behaviour while using the medical Expert app.
1. Empathise
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
User Personas
After carefully conducting researches and interviews , I then created user personas based on the results and to enhance the user experience, I developed three user journey maps covering registration and sign up, searching for an expert and booking an appointment call with experts.
User Journeys
With my user personas in mind, I created journey maps to visualise the interaction of my users with a typical medical expert app. This allowed me to understand their pain points and identify opportunities to ideate solutions for them.
1. Empathise
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
Site Maps
I tried to achieve here was to design a user-friendly and easily navigable structure to enable users achieve their goals within the app.
User Flows
While keeping the goal of the app in mind, I crafted several user flows to validate that the user personas had a seamless path towards achieving success.
1. Empathise
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
Low-Fidelity Wireframes
Mid-Fidelity Wireframes
1. Empathise
2. DEFINE
3. IDEATE
4. PROTOTYPE
5. TEST
Usability Tests and Reports
To see how people interacted with the wireframes and to know whether the product idea was understandable and to see if it met users’ expectations, I conducted several iterations of the usability testing and paid attention to the users observations and comments.
Observations
Positive Quotes
Negative Quotes
The Final Design
Onboarding/ Sign up
Search for an expert
Book an appointment/call with an expert
